You probably see vehicle wraps everywhere, but you might be wondering just how effective these wraps are for advertising your company’s offerings. Whether you’re a small business with a small advertising budget or a larger local business looking to maximize your marketing, vehicle wrapping for your business offers huge results. This post walks you through just how effective this mobile marketing can be for your business.
Proven Results of Vehicle Wrapping for Advertising
Of course, anything sounds good in theory, but when the theory has been tested, then you know you’ve stumbled onto something good, well, in this case, great! According to a recent study, mobile advertising through vehicle wraps has proven to be a highly effective way for companies to advertise. The highlights of the study include:
- Reach: Vehicle wrapping reaches an impressive 92% of U.S. residents, making it highly effective in reaching a vast majority of the population.
- Impressions per mile: Vehicle wraps generate up to 600 impressions for every mile driven, demonstrating their efficiency in spreading brand awareness and reaching a large audience.
- Attention rate: Mobile outdoor advertising, including vehicle wraps, has a 2.5 times higher attention rate compared to static outdoor advertising, making it an effective way to capture viewers’ attention.
- Lifespan: The average lifespan for vehicle wraps is five to seven years, providing insight into the longevity of this advertising medium.
- Cost-effectiveness: Vehicle wraps cost less than $0.77 per 1,000 impressions, making them a cost-effective form of advertising, ideal for businesses looking to maximize their marketing budget.
- Positive image: 78% of consumers believe that vehicle wraps create a positive image for the company, highlighting their potential to make businesses look professional and trustworthy.
- Uniqueness: 48% of people find vehicle wrap ads more unique than billboard ads, indicating that vehicle wraps can help businesses stand out from the competition.
- Influence on consumer behavior: 29% of people reported that vehicle wrap ads influenced them to try a new product or service, emphasizing their effectiveness in encouraging consumer action.
This study underscores that vehicle wraps are an effective and cost-efficient advertising method with a wide reach, high brand recognition, and the potential to positively influence consumer behavior. Vehicle wrap marketing offers businesses a unique opportunity for outdoor mobile advertising that can boost brand recognition and reach a significant portion of the U.S. population at a low cost per thousand impressions.
Top Industries that Benefit from Vehicle Wrapping
Given these results, it shouldn’t be a surprise that marketing in certain industries thrives on vehicle wraps. These three industries tend to gain a lot of traction from using vehicle wraps.
1. Solar Wraps
The solar industry is gaining ground, but most people will be challenged to name one solar company in their local area. Solar companies often find that vehicle wraps help boost their brand recognition right in their service area, making them the first name someone thinks of when they want to install solar. Although many people equate solar as high-end, solar companies can keep costs low with a cost-effective vehicle wrap for their business.
2. Plumbing Wraps
When you need a plumber, you usually really need a plumber, but that is not the time you want to be guessing about which company is the best to call. Like solar companies, plumbing services have found vehicle wraps help boost their brand recognition, and the wraps offer a professional, polished look and feel that helps wipe away any stereotypes associated with the industry.
3. HVAC Wraps
Homeowners often don’t think about their HVAC systems until something goes wrong, but when they see HVAC companies rolling around the neighborhood, they start asking what service their neighbors might need. Having a vehicle wrap for your HVAC company, like any other business, helps raise brand recognition, but it also helps to advertise those seasonal services homeowners forget they need. As your teams navigate the neighborhood, they’re spreading the word that people may need to get in touch to get their HVAC system serviced before something breaks down.
Which Types of Vehicles Are Best to Advertise with Vehicle Wrapping?
The size of the vehicle you choose to wrap can impact the visibility and effectiveness of your advertising campaign. Generally, larger vehicles tend to offer more prominent advertising space, but the choice ultimately depends on your budget, target audience, and marketing goals.
Ultimately, the choice of vehicle size for wrapping should align with your marketing strategy and objectives. Assess the trade-offs between cost, visibility, and the message you want to convey to determine the best fit for your advertising campaign.
Here’s a breakdown of different vehicle sizes and what wrapping works best:
- Compact and subcompact cars: Some service-based industries, such as cleaning services and delivery use these types of vehicles. These vehicles are smaller and have limited space for advertising wraps, but they can still be effective, targeting specific neighborhoods or audiences.
- Sedans and hatchbacks: If you don’t need a lot of equipment, this may be what your team uses, or your sales fleet may utilize these vehicles. Either way, you can still pack an advertising punch. Slightly larger than compact cars, sedans and hatchbacks provide more space for branding but are still best for concise and focused messages.
- SUVs and crossovers: SUVs and crossovers offer a larger canvas for wraps, making them suitable for displaying more detailed graphics, contact information, and branding elements.
- Minivans: Minivans provide even more space than SUVs and can be ideal for service-oriented businesses that want to convey a lot of information or showcase a range of services.
- Pickup trucks: Pickup trucks, especially those with extended cabs and long beds, offer substantial surface area for wraps. They are excellent for businesses that want to make a bold statement.
- Cargo vans: Cargo vans have ample flat surfaces and are popular choices for marketing wraps. They’re often used by delivery services and contractors to maximize branding exposure.
- Box trucks and moving vans: These large commercial vehicles offer significant advertising space, making them suitable for businesses with extensive branding and messaging needs.
- Trailers and semi-trucks: Trailers and semi-trucks provide the most significant advertising space but are typically reserved for large-scale, nationwide campaigns. They are highly visible on highways and major routes.
If you have to decide between different vehicles when getting a wrap for your business, consider the following factors:
- Wrap design and quality: Regardless of any other consideration, the design and quality of your vehicle wrap matters the most. Stick with pros who involve you in the design process and ensure you’re happy with your wrap before you drive your vehicle away.
- Budget: Larger vehicles generally require more material and labor for wrapping, which can be costlier. Assess your budget to determine the size that aligns with your financial resources.
- Target audience: Think about where your target audience is most likely to see your wrapped vehicle. If your audience is primarily local, smaller vehicles may suffice. For regional or national campaigns, larger vehicles might be more effective.
- Message complexity: Consider the complexity of your message. Smaller vehicles are better suited for concise messages, while larger ones allow for more detailed graphics and information.
- Durability and maintenance: Keep in mind that larger vehicles may encounter more wear and tear on the road, which could affect the longevity of the wrap. Ensure proper maintenance to preserve the wrap’s appearance.
When considering vehicle wraps for marketing, it’s essential to choose vehicles that align with your target audience and marketing goals. Additionally, work with a professional company that uses designers to partner with you to create eye-catching, memorable designs that effectively convey your brand message and contact information. When it comes to vehicle wrapping for your business, you can trust the professionals at 1DayWraps who are interested in meeting your needs with the highest quality and service possible.
